Introduction

Tamweelcom launched its first media campaign in 2007 with the motto: “Tamweelcom More than a Loan”. In 2011, Tamweelcom changed her motto to be “Tamweelcom...Cares” emphasizing the fact that Tamweelcom taking care of its client’s life aspects which making it distinguish in providing the best services that meet its client’s needs and helping them in alleviating their social, economical, educational and health standards so that providing them with a financial solutions rather than only a finance.